Content With a Purpose
Through my roles with the University of Louisville Diamond Dolls, Belknap Village North Housing, and my marketing internship at Moser Consulting, I've created content designed to inform, engage, and strengthen each organization's brand. From social media campaigns and recruitment materials to LinkedIn content and community engagement, every project reflects a strategic approach to storytelling.
Moser
Marketing Intern
As a Marketing Intern at Moser Consulting, I created professional marketing content that translated technical concepts into clear, engaging visuals while maintaining a consistent corporate brand. My projects ranged from LinkedIn thought leadership to event marketing and promotional graphics that supported company initiatives across multiple digital platforms.
Featured Content
LinkedIn Thought Leadership-
Designed graphics and wrote copy for company LinkedIn posts highlighting employee stories, leadership development, and company culture.
Corporate Event Marketing-
Created promotional graphics showcasing Moser's involvement in community and team-building events.
Educational Marketing-
Designed visual content explaining technical topics, including AI adoption and software accessibility, in an approachable way for business audiences.
Brand Consistency-
Produced marketing materials that aligned with Moser Consulting's established visual identity across multiple campaigns.
UofL Diamond Dolls
As the Digital Media Intern for the University of Louisville Diamond Dolls, I developed social media content that strengthened the organization's brand, increased audience engagement, and supported member recruitment throughout the season.
Responsibilities & Featured Work
Roster Introduction Series - Designed cohesive player introduction graphics to build excitement for the 2025–2026 season.
Engagement Campaigns - Created interactive and seasonal content that strengthened community engagement and showcased the personality of the organization.
Recruitment Content - Produced promotional graphics and campaigns encouraging prospective members to learn more about and apply for the Diamond Dolls program.
Impact
2025-26 Interest Meeting campaign reached 4,278 views, a 327.8% increase over the 2024–2025 season average.
2025-26 Recruitment campaign achieved a 195% increase in views compared to the 2024–2025 season average.
UofL Housing
As the Senior Resident Assistant and Building Involvement Chair for Belknap Village North, I created social media content that welcomed new residents, promoted community involvement, and strengthened engagement throughout the academic year. Through strategic campaigns and creative storytelling, I helped build an active and connected residential community.
Featured Work
"Keeping Up With Your RAs" Series - Launched a recurring series introducing the Resident Assistant team, helping first-year students become familiar with the staff and resources available throughout the building.
Resident Giveaway Campaign - Designed and promoted a giveaway to encourage student interaction and increase awareness of the residence hall's social media presence.
Community Highlights -
Created content recognizing resident experiences, staff accomplishments, and building traditions, including end-of-year celebrations and banquet highlights.
Impact
Resident Giveaway Campaign generated 3,000+ views, helping introduce students to the account and drive early engagement.
"Keeping Up With Your RAs" reached 3,600+ views and contributed to 200 new followers in the first seven days.
